About
A Better World Starts with Better UX

We’re a Chicago-based digital user experience (UX) company that specializes in solving business problems by making websites and applications more intuitive and satisfying to use.

We do this by untangling complex digital experiences through a combination of user-centered design best practices and performance-based qualitative and quantitative user research.

Finally, we translate these insights into actionable deliverables to improve your customer's experience and grow your company's bottom line.

Expert Leadership You Can Trust
Abdul Suleiman, MS, CUA, CXA
Chief Experience Officer

Abdul has led teams of UX/UI Designers, UX Architects, User Researchers, Usability Specialists, Content Strategists, and Front End Developers to create intuitive applications and persuasive websites for Fortune 500 clients like AT&T, Citi, SeaWorld, and Verizon Wireless.

As an Adjunct Professor, Abdul teaches Masters and Doctoral (MS & Ph.D) UX students at DePaul University. He is also a Human Factors International (HFI) Senior Instructor for the world’s most recognized UX certification, the Certified Usability Analyst (CUA). In addition, he holds HFI's more advanced credential, Certified User Experience Analyst (CXA), and has taught UX best practices globally for prominent companies like Disney, Intel, Visa, and Intuit.

Abdul completed his Master of Science in Information (User Experience) from the University of Michigan (Ann Arbor) and his Bachelor of Arts with honors from Loyola University Chicago.

The Perfect Mix of Perspectives

With our perfect mix of consultancy, ad agency, and teaching experience, our team creates compelling and seamlessly executable digital experiences for your users and business.



Our end-to-end UX solutions are strategic, practical, and sensitive to your business / technical constraints. This differentiated mix delivers the kind of success on projects that clients deserve. And now for our philosophy (the not so boring kind).

Philosophy

We believe that a better world starts with a better user experience.

Life is filled with enough small frustrations and complications. We uncomplicate things and make them flow smoothly.

We employ a jargon-free philosophy. We’ll never use doublespeak when we can clarify, simplify, or otherwise make things easy to understand.

We’re here. We’ll never disappear during a time of crisis or corporate panic. Lean on us and we’ll grow with you.

We value happiness and yours is our priority.

New business is great, but well-established relationships are better.

We deliver on our promises every single time.

Bells and whistles are fun, but consistency is key. We'll deliver a superior product and experience first and foremost.

Detail is everything. We pay attention to minutiae so you don’t have to.

Like Our Philosophy & Approach?
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