About
A Better World Starts with Better UX

We’re a Chicago-based digital user experience (UX) company that specializes in making websites and applications easier to use and more relevant to your end users.

We untangle complex digital experiences through user-centered design best practices and performance-based qualitative and quantitative user research.

Using tested psychological principles, we neuro map the interface to how users think, so the interface does the thinking for them.

Skilled & Experienced Team
Abdul Suleiman, MS, CUA, CXA
Chief Experience Officer

Abdul has led teams of UX/UI Designers, UX Architects, User Researchers, Usability Specialists, Content Strategists, and Front End Developers to create intuitive applications and persuasive websites for Fortune 500 clients like AT&T, Citi, SeaWorld, Verizon Wireless, and others.

As an Adjunct Professor, Abdul teaches Masters and Doctoral (MS & Ph.D) UX students at DePaul University. He is also a Human Factors International (HFI) Senior Instructor for the world’s most recognized UX certification, the Certified Usability Analyst (CUA). In addition, he holds HFI's more advanced credential of Certified User Experience Analyst (CXA). Abdul has taught UX best practices globally for prominent companies like Disney, Intel, Visa, Intuit, and others.

Abdul completed his Master of Science in Information (User Experience) from the University of Michigan (Ann Arbor) and his Bachelor of Arts with honors from Loyola University Chicago.

The Perfect Mix

With our perfect mix of consultancy and ad agency experience, our top-notch talent creates compelling and seamlessly executable digital experiences.



Our end-to-end UX solutions are strategic, practical, and sensitive to constraints. This differentiated mix delivers the kind of success on projects that clients deserve. And now for our philosophy (the not so boring kind).

Philosophy

We believe in a better world and that generally starts with a better user experience.

Life is filled with enough small frustrations and complications. We uncomplicate things and make them flow.

We employ a jargon-free philosophy. We’ll never use doublespeak when we can clarify, simplify, or otherwise make things sing.

We’re here. We’ll never disappear during a time of crisis or corporate panic. Lean on us and we’ll grow with you.

We value happiness and yours is our priority.

New business is great, but relationships are everything.

We deliver on our promises every single time.

Bells and whistles are fun, but consistency is key. We'll deliver a superior product and experience.

Detail is everything. We pay attention to minutiae so you don’t have to.

Like Our Philosophy & Approach?
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