Solutions
Captivate and Engage Your Users
  • Applications
  • Websites
  • Consulting
  • Intuitive Applications
  • Persuasive Websites
  • Strategic Consulting

Our Intuitive Application Solutions make even the most complex digital applications easy to access, painless to use, and immediately understandable.

That’s a really great thing because your users will gain a deeper, more intuitive experience that boosts their satisfaction and productivity while building trust and loyalty in your brand.

Clients that have found Intuitive Application solutions particularly helpful include software / application vendors, support / contact centers, and Customer Experience (CX) Departments at companies like Verizon Wireless, AT&T, Merck, and Epic.

By using a combination of strategic execution and thoroughly tested UX techniques, our Intuitive Applications solutions empower you to:

Increase user satisfaction and productivity from time and hassle saved with a streamlined, intuitive interface.
Reduce training time and cost with a shorter learning curve.
Reduce user errors and hand-holding to slash customer support costs.
Prioritize features based on what users actually want and need, leading to increased usage, engagement, satisfaction, and brand loyalty.
Methods
Expert Usability Review
You maybe on a tight budget and deadline. So, you don’t have the resources to validate your application design on actual users. Our UX subject-matter experts (SMEs) can quickly evaluate your application to produce insightful recommendations.
Usability Review

Expert Review is a UX method where UX Subject-matter Experts (SME) evaluate your website or application using proven UX principles, without the need for directly involving customers and agents. This allows us to quickly produce insightful and actionable recommendations for improvement.

Expert Review

Expert Review is a UX method where UX Subject-matter Experts (SME) evaluate your website or application using proven UX principles, without the need for directly involving customers and agents. This allows us to quickly produce insightful and actionable recommendations for improvement.

Heuristic Evaluation

Another term that references Usability Review. Evaluating a website or application using recognized usability principles without the need for directly involving end users.

Key Benefits
Get quick, inexpensive, and prioritized application design recommendations from a UX SME.
Save costs and time by not recruiting and testing users.
Case Study
User Research
Using the most sophisticated, effective, and practical methods, User Research helps us gain a deep understanding of your employees or customers, defining how they think while using your solution. This allows us to align your application’s design and functionality with actual user psychology for a more engaging and satisfying experience.
Usability Testing

Usability Testing evaluates a user interface’s effectiveness by measuring the key physical actions users actually perform.
This behavior-based method uncovers actionable insights by demonstrating how your end users would likely perform in real-world scenarios.
This saves the time and expense of lower productivity and website/app redesigns that can come from creating interfaces based on user opinions alone.

Contextual Inquiry

Contextual Inquiry is a semi-structured interview method used to obtain information about the context in which users seek to use certain website/app features. Users are first asked a standardized set of questions, then observed and questioned while they work in their real-world environments.

Card Sort

Card Sort is a research method used to help evaluate and design the information architecture of an app.
During a card sorting session, users organize, categorize, and label groups of words related to the information offered in an application.
This quantitative data is then used to inform information architecture designs to more accurately meet user expectations and improve usability and satisfaction.

Eye Tracking

Eye Tracking is a research method that captures, measures, and visually represents where users direct their visual attention on an interface.
This allows us to gain deep insight into what elements and areas of a design attract the most attention from users in order to fully leverage these hot zones for maximum business benefit.

Laboratory Testing

Laboratory Testing is the process of observing and validating a website or application interface on end users in a controlled environment.
This method allows for more control over variables in exchange for the more nuanced understanding that can come from natural-environment observations.

Persuasion Engineering

Persuasion Engineering is a psychology-based research method involving in-depth interviews with end users to uncover their subconscious motivations and inhibitions to taking particular actions in a user interface. From this understanding, we can reengineer look and feel, information and interaction architectures, as well as content strategy to overcome these inhibitions.

Key Benefits
Leverage methods that generate accurate predictions of user behavior before you build/rebuild.
Validate that your application works well for your target users.
Create highly-intuitive designs faster by observing how users actually perform key tasks.
Save rework costs by discovering hidden user requirements before you launch/update.
Case Study
Experience Design
Using Experience Design best practices, we create more effective application design strategies, then take you and your users through a collaborative and iterative project journey to design the most engaging and valuable application possible.
UX Design / Wireframing

Through UX Design and Wireframing, we create a skeletal structure of a potential application interface that focuses on ease of navigation through and to key functionality. This prioritization on navigation and functionality saves on costly design and development changes by testing usability before resources are spent on content and visual design.

UI (User Interface) / Visual Design

UI/Visual Design is the process of visual communication and problem-solving through the use of typography, photography and illustration.
The goal is to create an interface that facilitates the performance of key actions while aligning with brand standards.

Prototyping

Prototyping is the process of simulating the final interface of your application through an interactive mockup that can have any degree of fidelity. By building prototypes, we can test whether the process of using your app is smooth, consistent, and easy - for our UX experts, your team, and your end users alike - to uncover issues in early development before they become costly problems.

Design Spec Redline

A Design Spec Redline is a document that describes detailed standards of functionality for an interface. It is meant to guide developers in accurately transitioning design concepts and wireframes into functional code.

Front-End Development

Front-End Development is the practice of producing functional HTML, CSS and JavaScript for a website or web application - live code that your end users can see and and interact with.

Key Benefits
Cut costs and time to market with a lean and iterative application design strategy.
Create an engaging application faster by focusing on key design elements early in the process.
Validate and change your application as needed through real user interactions with prototyping.
Get production-ready and implementable code with pixel-perfect branding for your application.
Case Study
citi
“I greatly valued the work you did for us at Citi. I learned a great deal from working with you and think you did an outstanding job on the project.”
Leslie Klein, Ph.D.
Chief Marketing Officer (former)
Citi Enterprise Payments
citi
“I greatly valued the work you did for us at Citi. I learned a great deal from working with you and think you did an outstanding job on the project.”
Leslie Klein, Ph.D.
Chief Marketing Officer (former)
Citi Enterprise Payments
FedEx
"Abdul Suleiman is superbly poised with concise answers to many difficult and ambiguous questions, and bases his findings on peer-reviewed white papers, and both scientific and empirical evidence. He also provided many excellent resources that have provided our projects with high added-value and support. We have since used the expert knowledge gained from working with Abdul perpetually - in all of our projects. He is a delight to learn from, and I would recommend him for partnerships at all levels from administration to C-level."
Stephen Haynes
Sr Technical Analyst
FedEx
citi
“I greatly valued the work you did for us at Citi. I learned a great deal from working with you and think you did an outstanding job on the project.”
Leslie Klein, Ph.D.
Chief Marketing Officer (former)
Citi Enterprise Payments
FedEx
"Abdul Suleiman is superbly poised with concise answers to many difficult and ambiguous questions, and bases his findings on peer-reviewed white papers, and both scientific and empirical evidence. He also provided many excellent resources that have provided our projects with high added-value and support. We have since used the expert knowledge gained from working with Abdul perpetually - in all of our projects. He is a delight to learn from, and I would recommend him for partnerships at all levels from administration to C-level."
Stephen Haynes
Sr Technical Analyst
FedEx
State Farm
"Abdul is very knowledgeable in all aspects of User Experience research, design, and evaluation. He is a great communicator and awesome to work with!"
Emrah Onal
Creative Director
State Farm

Do you have the sneaking suspicion that visitors to your website and potential clients are missing out on the full value of all that you offer?

Your brand’s website is an online billboard, virtual sales team, and 24/7 welcoming committee all rolled into one. If your site doesn’t deliver profitable leads and business opportunities, it’s failed.

Clients that have found Persuasive Website solutions particularly helpful span industries such as e-commerce, CPG, pharma / health, and financial services, including companies like SeaWorld, Citi Money, and Citi Health.

By using a combination of strategic execution and thoroughly tested UX techniques, our Persuasive Website solutions empower you to:

Persuade more website visitors to become leads and customers with a more intuitive website experience.
Align your website presentation and information architecture with visitor psychology to make your content, products, and offers more relevant to visitors.
Increase brand affinity, loyalty, and retention by delivering the most appealing offers and information when and where they’re needed.
Methods
Expert Usability Review
When budgets or timelines are tight, our UX Subject-matter Experts (SMEs) can conduct a review of your website and competition, quickly producing insightful recommendations for improvement in content, design, and functionality.
Usability Review

Expert Review is a UX method where UX Subject-matter Experts (SME) evaluate your website or application using proven UX principles, without the need for directly involving customers and agents. This allows us to quickly produce insightful and actionable recommendations for improvement.

Expert Review

Expert Review is a UX method where UX Subject-matter Experts (SME) evaluate your website or application using proven UX principles, without the need for directly involving customers and agents. This allows us to quickly produce insightful and actionable recommendations for improvement.

Heuristic Evaluation

Another term that references Usability Review. Evaluating a website or application using recognized usability principles without the need for directly involving end users.

Key Benefits
Get prioritized website design recommendations quickly from UX Subject-matter Experts (SMEs).
Save time and expense by not recruiting and testing users.
Case Study
User Research
Using the most sophisticated, effective, and practical methods, User Research helps us gain a deep understanding of your customers, defining how they think while using your website. This allows us to align your site’s design and functionality with actual user psychology for a more engaging and persuasive experience.
Usability Testing

Usability Testing evaluates a user interface’s effectiveness by measuring the key physical actions users actually perform.
This behavior-based method uncovers actionable insights by demonstrating how your end users would likely perform in real-world scenarios.
This saves the time and expense of lower productivity and website/app redesigns that can come from creating interfaces based on user opinions alone.

Card Sort

Card Sort is a research method used to help evaluate and design the information architecture of an app.
During a card sorting session, users organize, categorize, and label groups of words related to the information offered in an application.
This quantitative data is then used to inform information architecture designs to more accurately meet user expectations and improve usability and satisfaction.

Contextual Inquiry

Contextual Inquiry is a semi-structured interview method used to obtain information about the context in which users seek to use certain website/app features. Users are first asked a standardized set of questions, then observed and questioned while they work in their real-world environments.

Eye Tracking

Eye Tracking is a research method that captures, measures, and visually represents where users direct their visual attention on an interface.
This allows us to gain deep insight into what elements and areas of a design attract the most attention from users in order to fully leverage these hot zones for maximum business benefit.

Laboratory Testing

Laboratory Testing is the process of observing and validating a website or application interface on end users in a controlled environment.
This method allows for more control over variables in exchange for the more nuanced understanding that can come from natural-environment observations.

Persuasion Engineering

Persuasion Engineering is a psychology-based research method involving in-depth interviews with end users to uncover their subconscious motivations and inhibitions to taking particular actions in a user interface. From this understanding, we can reengineer look and feel, information and interaction architectures, as well as content strategy to overcome these inhibitions.

Key Benefits
Leverage methods that generate accurate predictions of user behavior before you build/rebuild.
Validate that your website works well for your target users.
Create highly-intuitive designs faster by observing how users actually perform key tasks.
Save rework costs by discovering hidden user requirements before you launch/update.
Experience Design
Using Experience Design best practices, we create more effective website design strategies, then take you and your users through a collaborative and iterative project journey to design the most effective and valuable site possible.
UX Design / Wireframing

Through UX Design and Wireframing, we create a skeletal structure of a potential application interface that focuses on ease of navigation through and to key functionality. This prioritization on navigation and functionality saves on costly design and development changes by testing usability before resources are spent on content and visual design.

UI (User Interface) / Visual Design

UI/Visual Design is the process of visual communication and problem-solving through the use of typography, photography and illustration.
The goal is to create an interface that facilitates the performance of key actions while aligning with brand standards.

Design Spec Redline

A Design Spec Redline is a document that describes detailed standards of functionality for an interface. It is meant to guide developers in accurately transitioning design concepts and wireframes into functional code.

Front-End Development

Front-End Development is the practice of producing functional HTML, CSS and JavaScript for a website or web application - live code that your end users can see and and interact with.

Prototyping

Prototyping is the process of simulating the final interface of your application through an interactive mockup that can have any degree of fidelity. By building prototypes, we can test whether the process of using your app is smooth, consistent, and easy - for our UX experts, your team, and your end users alike - to uncover issues in early development before they become costly problems.

Key Benefits
Cut costs and time to market with a lean, iterative website design strategy.
Create a persuasive website faster by focusing on key design elements early in the process.
Validate and change your website as needed through real user interactions with prototyping.
Get production-ready and implementable code with pixel-perfect branding for your website.
Case Study
citi
“I greatly valued the work you did for us at Citi. I learned a great deal from working with you and think you did an outstanding job on the project.”
Leslie Klein, Ph.D.
Chief Marketing Officer (former)
Citi Enterprise Payments
citi
“I greatly valued the work you did for us at Citi. I learned a great deal from working with you and think you did an outstanding job on the project.”
Leslie Klein, Ph.D.
Chief Marketing Officer (former)
Citi Enterprise Payments
FedEx
"Abdul Suleiman is superbly poised with concise answers to many difficult and ambiguous questions, and bases his findings on peer-reviewed white papers, and both scientific and empirical evidence. He also provided many excellent resources that have provided our projects with high added-value and support. We have since used the expert knowledge gained from working with Abdul perpetually - in all of our projects. He is a delight to learn from, and I would recommend him for partnerships at all levels from administration to C-level."
Stephen Haynes
Sr Technical Analyst
FedEx
citi
“I greatly valued the work you did for us at Citi. I learned a great deal from working with you and think you did an outstanding job on the project.”
Leslie Klein, Ph.D.
Chief Marketing Officer (former)
Citi Enterprise Payments
FedEx
"Abdul Suleiman is superbly poised with concise answers to many difficult and ambiguous questions, and bases his findings on peer-reviewed white papers, and both scientific and empirical evidence. He also provided many excellent resources that have provided our projects with high added-value and support. We have since used the expert knowledge gained from working with Abdul perpetually - in all of our projects. He is a delight to learn from, and I would recommend him for partnerships at all levels from administration to C-level."
Stephen Haynes
Sr Technical Analyst
FedEx
State Farm
"Abdul is very knowledgeable in all aspects of User Experience research, design, and evaluation. He is a great communicator and awesome to work with!"
Emrah Onal
Creative Director
State Farm

Maybe you’ve spent too much time and money working with UX vendors. Or perhaps your company’s continued growth means you’re ready to build an in-house UX team.

According to Forester Research, based on 8-year stock performance, companies that master Customer Experience outperformed the broader market with a total return 35 points higher than the S&P 500.

Clients that have found our Strategic Consulting services particularly helpful span industries such as financial services, universities / higher education institutions, and mass media, including companies like Standard Bank, Disney, and The University of Chicago.

By using a combination of educational best practices to demonstrate and teach thoroughly tested UX techniques, our Strategic Consulting solutions empower you to:

Develop your existing staff to become more UX savvy.
Become more independent of recruiting companies when sourcing UX talent.
Increase your company's overall net worth.
Systematically increase the value you deliver to end users.
Methods
UX Capabilities Building
Through UX capabilities building projects, we offer strategic recommendations for how to bake UX best practices into the fabric of your company's culture. Past clients include ACT, State Farm, Standard Bank, and Liberty Mutual.
Omnichannel Experience Strategy

Omnichannel Experience Strategy is a cross-channel business model strategy that aims to allow users to access content and functionality via their desired medium, at their desired touchpoint, in order to increase user satisfaction and lifetime value.

Project Roadmaping

Project Roadmapping is a strategic planning approach that outlines your project requirements, recommended methods, and the timeline needed to achieve your goals in order to facilitate efficient communication and execution of your UX projects.

Case Study
UX Best Practices Training
We offer UX Best Practices Training for your staff lead by proven UX subject-matter experts (SMEs) and adjunct professors. And we customize our education plans to you and your team, so you’ll learn exactly what you need to implement and/or improve your UX practice. Past clients have included Disney, IBM, IRS, Intuit, Boeing, and Blue Cross Blue Shield.
Formal Training

A form of teaching that involves scheduled learning in a classroom type of environment.

On-the-Job Training

On-the-Job Training is a form of teaching that in takes place in your staff's normal working environment and involves hands-on activities, ideal for developing and refining new skill sets.

Case Study
FedEx
"Abdul Suleiman is superbly poised with concise answers to many difficult and ambiguous questions, and bases his findings on peer-reviewed white papers, and both scientific and empirical evidence. He also provided many excellent resources that have provided our projects with high added-value and support. We have since used the expert knowledge gained from working with Abdul perpetually - in all of our projects. He is a delight to learn from, and I would recommend him for partnerships at all levels from administration to C-level."
Stephen Haynes
Sr Technical Analyst
FedEx
FedEx
"Abdul Suleiman is superbly poised with concise answers to many difficult and ambiguous questions, and bases his findings on peer-reviewed white papers, and both scientific and empirical evidence. He also provided many excellent resources that have provided our projects with high added-value and support. We have since used the expert knowledge gained from working with Abdul perpetually - in all of our projects. He is a delight to learn from, and I would recommend him for partnerships at all levels from administration to C-level."
Stephen Haynes
Sr Technical Analyst
FedEx
“The user research and user testing they conducted gave us surprising and valuable insight into applying usability to the redesign of our website.”
Joanna Kroll
Director of Career Development
University of Michigan
FedEx
"Abdul Suleiman is superbly poised with concise answers to many difficult and ambiguous questions, and bases his findings on peer-reviewed white papers, and both scientific and empirical evidence. He also provided many excellent resources that have provided our projects with high added-value and support. We have since used the expert knowledge gained from working with Abdul perpetually - in all of our projects. He is a delight to learn from, and I would recommend him for partnerships at all levels from administration to C-level."
Stephen Haynes
Sr Technical Analyst
FedEx
“The user research and user testing they conducted gave us surprising and valuable insight into applying usability to the redesign of our website.”
Joanna Kroll
Director of Career Development
University of Michigan
State Farm
“I have worked with Abdul a few times over the past 10 years. As an instructor, he is intelligent, personable, and approachable, taking time to explain aspects of user experience in practical terms. As a consultant, Abdul also demonstrated a strong work ethic, spending time to fully understand business needs and challenges while inspiring creative solution brainstorming. I have a high regard for Abdul and would welcome any future opportunity to work with him.”
Christopher DeFields
Sr Research Analyst
State Farm
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