Solutions
Captivate and Engage Your Users
  • Applications
  • Websites
  • Consulting
  • Intuitive Applications
  • Persuasive Websites
  • Strategic Consulting

Our Intuitive Application Solutions make even the most complex digital applications easy to access, painless to use, and immediately understandable.

That’s a really great thing because your users will gain a deeper, more intuitive experience that boosts their satisfaction and productivity while building trust and loyalty in your brand.

Clients that have found Intuitive Application solutions particularly helpful include software / application vendors, support / contact centers, and Customer Experience (CX) Departments at companies like Verizon Wireless, AT&T, Merck, and Epic.

By using a combination of strategic execution and thoroughly tested UX techniques, our Intuitive Applications solutions empower you to:

Increase user satisfaction and productivity from time and hassle saved with a streamlined, intuitive interface.
Reduce training time and cost with a shorter learning curve.
Reduce user errors and hand-holding to slash customer support costs.
Prioritize features based on what users actually want and need, leading to increased usage, engagement, satisfaction, and brand loyalty.
Methods
Expert Usability Review
You maybe on a tight budget and deadline. So, you don’t have the resources to validate your application design on actual users. Our UX subject-matter experts (SMEs) can quickly evaluate your application to produce insightful recommendations.
Experience Review

Another term that references Usability Review. Evaluating a website or application using recognized usability principles without the need for directly involving end users.

Expert Review

Another term that references Usability Review. Evaluating a website or application using recognized usability principles without the need for directly involving end users.

Heuristic Evaluation

Another term that references Usability Review. Evaluating a website or application using recognized usability principles without the need for directly involving end users.

Key Benefits
Get quick, inexpensive, and prioritized application design recommendations from a UX SME.
Save costs and time by not recruiting and testing users.
Case Study
User Research
Using the most sophisticated, effective, and practical methods, User Research helps us gain a deep understanding of your employees or customers, defining how they think while using your solution. This allows us to align your application’s design and functionality with actual user psychology for a more engaging and satisfying experience.
Usability Testing

A research method that evaluates a user interface by validating it with users physically performing key actions. This behavior based method uncovers insights that demonstrates how end users would perform in real life and mitigates the steering of the design direction based on mere user opinions.

Contextual Inquiry

Contextual inquiry is a semi-structured interview method to obtain information about the context of use, where users are first asked a set of standard questions and then observed and questioned while they work in their own environments.

Card Sort

A method used to help design or evaluate the information architecture of a site. In a card sorting session, users organize words into categories that make sense to them and they may also label these groups of words.

Eye Tracking

A research method that captures, measures, and visually represents where users direct their visual attention on an interface.

Laboratory Testing

Observing and validating a website or application on end users in a controlled environment.

Persuasion Engineering

A psychological method involving in-depth interviews interviews with end users that uncover their subconscious motivations and inhibitions to particular actions.

Key Benefits
Leverage methods that generate accurate predictions of user behavior before you build/rebuild.
Validate that your application works well for your target users.
Create highly-intuitive designs faster by observing how users actually perform key tasks.
Save rework costs by discovering hidden user requirements before you launch/update.
Case Study
Experience Design
Using Experience Design best practices, we create more effective application design strategies, then take you and your users through a collaborative and iterative project journey to design the most engaging and valuable application possible.
UX Design / Wireframe

The approach of designing a skeletal structure of an interface that focuses on navigation and key functionality. This prioritization on navigation and functionality that does not initially focus on content and visual design helps save on costly and unexpected design and development changes downstream.

UI (User Interface) / Visual Design

The process of visual communication and problem-solving through the use of typography, photography and illustration. The interface must help facilitate the performance of key actions identified in the wireframe stage.

Prototyping

A simulation of the final interface. It’s like an interactive mockup that can have any degree of fidelity. The main purpose of building prototypes is to test whether or not the flow of the product is smooth and consistent. Prototypes may also be validated on end users so issues can be uncovered early in the project.

Design Spec Redline

A document that describes detailed standards of functionality for the interface. It is meant to guide the developer on how to accurately transition the designs to development.

Front-end Development

The practice of producing HTML, CSS and JavaScript for a website or web application so that a user can see and interact with them directly

Key Benefits
Cut costs and time to market with a lean and iterative application design strategy.
Create an engaging application faster by focusing on key design elements early in the process.
Validate and change your application as needed through real user interactions with prototyping.
Get production-ready and implementable code with pixel-perfect branding for your application.
Case Study
citi
“I greatly valued the work you did for us at Citi. I learned a great deal from working with you and think you did an outstanding job on the project.”
Leslie Klein, Ph.D.
Chief Marketing Officer (former)
Citi Enterprise Payments
citi
“I greatly valued the work you did for us at Citi. I learned a great deal from working with you and think you did an outstanding job on the project.”
Leslie Klein, Ph.D.
Chief Marketing Officer (former)
Citi Enterprise Payments
FedEx
"Abdul Suleiman is superbly poised with concise answers to many difficult and ambiguous questions, and bases his findings on peer-reviewed white papers, and both scientific and empirical evidence. He also provided many excellent resources that have provided our projects with high added-value and support. We have since used the expert knowledge gained from working with Abdul perpetually - in all of our projects. He is a delight to learn from, and I would recommend him for partnerships at all levels from administration to C-level."
Stephen Haynes
Sr Technical Analyst
FedEx
citi
“I greatly valued the work you did for us at Citi. I learned a great deal from working with you and think you did an outstanding job on the project.”
Leslie Klein, Ph.D.
Chief Marketing Officer (former)
Citi Enterprise Payments
FedEx
"Abdul Suleiman is superbly poised with concise answers to many difficult and ambiguous questions, and bases his findings on peer-reviewed white papers, and both scientific and empirical evidence. He also provided many excellent resources that have provided our projects with high added-value and support. We have since used the expert knowledge gained from working with Abdul perpetually - in all of our projects. He is a delight to learn from, and I would recommend him for partnerships at all levels from administration to C-level."
Stephen Haynes
Sr Technical Analyst
FedEx
State Farm
"Abdul is very knowledgeable in all aspects of User Experience research, design, and evaluation. He is a great communicator and awesome to work with!"
Emrah Onal
Creative Director
State Farm

Do you have the sneaking suspicion that visitors to your website and potential clients are missing out on the full value of all that you offer?

Your brand’s website is an online billboard, virtual sales team, and 24/7 welcoming committee all rolled into one. If your site doesn’t deliver profitable leads and business opportunities, it’s failed.

Clients that have found Persuasive Website solutions particularly helpful span industries such as e-commerce, CPG, pharma / health, and financial services, including companies like SeaWorld, Citi Money, and Citi Health.

By using a combination of strategic execution and thoroughly tested UX techniques, our Persuasive Website solutions empower you to:

Persuade more website visitors to become leads and customers with a more intuitive website experience.
Align your website presentation and information architecture with visitor psychology to make your content, products, and offers more relevant to visitors.
Increase brand affinity, loyalty, and retention by delivering the most appealing offers and information when and where they’re needed.
Methods
Expert Usability Review
When budgets or timelines are tight, our UX Subject-matter Experts (SMEs) can conduct a review of your website and competition, quickly producing insightful recommendations for improvement in content, design, and functionality.
Experience Review

Another term that references Usability Review. Evaluating a website or application using recognized usability principles without the need for directly involving end users.

Expert Review

Another term that references Usability Review. Evaluating a website or application using recognized usability principles without the need for directly involving end users.

Heuristic Evaluation

Another term that references Usability Review. Evaluating a website or application using recognized usability principles without the need for directly involving end users.

Key Benefits
Get prioritized website design recommendations quickly from UX Subject-matter Experts (SMEs).
Save time and expense by not recruiting and testing users.
Case Study
User Research
Using the most sophisticated, effective, and practical methods, User Research helps us gain a deep understanding of your customers, defining how they think while using your website. This allows us to align your site’s design and functionality with actual user psychology for a more engaging and persuasive experience.
Usability Testing

A research method that evaluates a user interface by validating it with users physically performing key actions. This behavior based method uncovers insights that demonstrates how end users would perform in real life and mitigates the steering of the design direction based on mere user opinions.

Card Sort

A method used to help design or evaluate the information architecture of a site. In a card sorting session, users organize words into categories that make sense to them and they may also label these groups of words.

Contextual Inquiry

Contextual inquiry is a semi-structured interview method to obtain information about the context of use, where users are first asked a set of standard questions and then observed and questioned while they work in their own environments.

Eye Tracking

A research method that captures, measures, and visually represents where users direct their visual attention on an interface.

Laboratory Testing

Observing and validating a website or application on end users in a controlled environment.

Persuasion Engineering

A psychological method involving in-depth interviews interviews with end users that uncover their subconscious motivations and inhibitions to particular actions.

Key Benefits
Leverage methods that generate accurate predictions of user behavior before you build/rebuild.
Validate that your website works well for your target users.
Create highly-intuitive designs faster by observing how users actually perform key tasks.
Save rework costs by discovering hidden user requirements before you launch/update.
Experience Design
Using Experience Design best practices, we create more effective website design strategies, then take you and your users through a collaborative and iterative project journey to design the most effective and valuable site possible.
UX Design / Wireframe

The approach of designing a skeletal structure of an interface that focuses on navigation and key functionality. This prioritization on navigation and functionality that does not initially focus on content and visual design helps save on costly and unexpected design and development changes downstream.

UI (User Interface) / Visual Design

The process of visual communication and problem-solving through the use of typography, photography and illustration. The interface must help facilitate the performance of key actions identified in the wireframe stage.

Design Spec Redline

A document that describes detailed standards of functionality for the interface. It is meant to guide the developer on how to accurately transition the designs to development.

Front-end Development

The practice of producing HTML, CSS and JavaScript for a website or web application so that a user can see and interact with them directly

Prototyping

A simulation of the final interface. It’s like an interactive mockup that can have any degree of fidelity. The main purpose of building prototypes is to test whether or not the flow of the product is smooth and consistent. Prototypes may also be validated on end users so issues can be uncovered early in the project.

Key Benefits
Cut costs and time to market with a lean, iterative website design strategy.
Create a persuasive website faster by focusing on key design elements early in the process.
Validate and change your website as needed through real user interactions with prototyping.
Get production-ready and implementable code with pixel-perfect branding for your website.
Case Study
citi
“I greatly valued the work you did for us at Citi. I learned a great deal from working with you and think you did an outstanding job on the project.”
Leslie Klein, Ph.D.
Chief Marketing Officer (former)
Citi Enterprise Payments
citi
“I greatly valued the work you did for us at Citi. I learned a great deal from working with you and think you did an outstanding job on the project.”
Leslie Klein, Ph.D.
Chief Marketing Officer (former)
Citi Enterprise Payments
FedEx
"Abdul Suleiman is superbly poised with concise answers to many difficult and ambiguous questions, and bases his findings on peer-reviewed white papers, and both scientific and empirical evidence. He also provided many excellent resources that have provided our projects with high added-value and support. We have since used the expert knowledge gained from working with Abdul perpetually - in all of our projects. He is a delight to learn from, and I would recommend him for partnerships at all levels from administration to C-level."
Stephen Haynes
Sr Technical Analyst
FedEx
citi
“I greatly valued the work you did for us at Citi. I learned a great deal from working with you and think you did an outstanding job on the project.”
Leslie Klein, Ph.D.
Chief Marketing Officer (former)
Citi Enterprise Payments
FedEx
"Abdul Suleiman is superbly poised with concise answers to many difficult and ambiguous questions, and bases his findings on peer-reviewed white papers, and both scientific and empirical evidence. He also provided many excellent resources that have provided our projects with high added-value and support. We have since used the expert knowledge gained from working with Abdul perpetually - in all of our projects. He is a delight to learn from, and I would recommend him for partnerships at all levels from administration to C-level."
Stephen Haynes
Sr Technical Analyst
FedEx
State Farm
"Abdul is very knowledgeable in all aspects of User Experience research, design, and evaluation. He is a great communicator and awesome to work with!"
Emrah Onal
Creative Director
State Farm

Maybe you’ve spent too much time and money working with UX vendors. Or perhaps your company’s continued growth means you’re ready to build an in-house UX team.

According to Forester Research, based on 8-year stock performance, companies that master Customer Experience outperformed the broader market with a total return 35 points higher than the S&P 500.

Clients that have found our Strategic Consulting services particularly helpful span industries such as financial services, universities / higher education institutions, and mass media, including companies like Standard Bank, Disney, and The University of Chicago.

By using a combination of educational best practices to demonstrate and teach thoroughly tested UX techniques, our Strategic Consulting solutions empower you to:

Develop your existing staff to become more UX savvy.
Become more independent of recruiting companies when sourcing UX talent.
Increase your company's overall net worth.
Systematically increase the value you deliver to end users.
Methods
UX Capabilities Building
Through UX capabilities building projects, we offer strategic recommendations for how to bake UX best practices into the fabric of your company's culture. Past clients include ACT, State Farm, Standard Bank, and Liberty Mutual.
Omni-Channel Experience Strategy

A cross-channel business model that allows users to access content and functionality via their desired medium at their desired touchpoint.

Project Roadmap

Strategic planning approach that outlines your project requirements, recommended methods, and timeline needed to achieve your goals.

Case Study
UX Best Practices Training
We offer UX Best Practices Training for your staff lead by proven UX subject-matter experts (SMEs) and adjunct professors. And we customize our education plans to you and your team, so you’ll learn exactly what you need to implement and/or improve your UX practice. Past clients have included Disney, IBM, IRS, Intuit, Boeing, and Blue Cross Blue Shield.
Formal Training

A form of teaching that involves scheduled learning in a classroom type of environment.

On-the-Job Training

A form of teaching that takes place in the staff's normal working environment, where activities are very hands-on.

Case Study
FedEx
"Abdul Suleiman is superbly poised with concise answers to many difficult and ambiguous questions, and bases his findings on peer-reviewed white papers, and both scientific and empirical evidence. He also provided many excellent resources that have provided our projects with high added-value and support. We have since used the expert knowledge gained from working with Abdul perpetually - in all of our projects. He is a delight to learn from, and I would recommend him for partnerships at all levels from administration to C-level."
Stephen Haynes
Sr Technical Analyst
FedEx
FedEx
"Abdul Suleiman is superbly poised with concise answers to many difficult and ambiguous questions, and bases his findings on peer-reviewed white papers, and both scientific and empirical evidence. He also provided many excellent resources that have provided our projects with high added-value and support. We have since used the expert knowledge gained from working with Abdul perpetually - in all of our projects. He is a delight to learn from, and I would recommend him for partnerships at all levels from administration to C-level."
Stephen Haynes
Sr Technical Analyst
FedEx
“The user research and user testing they conducted gave us surprising and valuable insight into applying usability to the redesign of our website.”
Joanna Kroll
Director of Career Development
University of Michigan
FedEx
"Abdul Suleiman is superbly poised with concise answers to many difficult and ambiguous questions, and bases his findings on peer-reviewed white papers, and both scientific and empirical evidence. He also provided many excellent resources that have provided our projects with high added-value and support. We have since used the expert knowledge gained from working with Abdul perpetually - in all of our projects. He is a delight to learn from, and I would recommend him for partnerships at all levels from administration to C-level."
Stephen Haynes
Sr Technical Analyst
FedEx
“The user research and user testing they conducted gave us surprising and valuable insight into applying usability to the redesign of our website.”
Joanna Kroll
Director of Career Development
University of Michigan
State Farm
“I have worked with Abdul a few times over the past 10 years. As an instructor, he is intelligent, personable, and approachable, taking time to explain aspects of user experience in practical terms. As a consultant, Abdul also demonstrated a strong work ethic, spending time to fully understand business needs and challenges while inspiring creative solution brainstorming. I have a high regard for Abdul and would welcome any future opportunity to work with him.”
Christopher DeFields
Sr Research Analyst
State Farm
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