Our Intuitive Application Solutions make even the most complex digital applications easy to access, painless to use, and immediately understandable.
That’s a really great thing because your users will gain a deeper, more intuitive experience that boosts their satisfaction and productivity while building trust and loyalty in your brand.
Clients that have found Intuitive Application Solutions particularly helpful include software / application vendors, support / contact centers, and Customer Experience (CX) Departments at companies like Verizon Wireless, AT&T, Merck, and Epic.
By using a combination of strategic execution and thoroughly tested UX techniques, our Intuitive Application Solutions empower you to:
UX Review is a UX method where our UX subject-matter experts (SME) evaluate your website or application using proven UX principles, without the need for directly involving users or customers. This allows us to quickly produce insightful and actionable recommendations for improvement.
A competitive analysis is a critical part of your UX strategy. With this evaluation, you can learn what better differentiates your product or service. This helps you make your produce or service more relevant and appealing to your target market.
In an expert review, the reviewers already know and understand the heuristics (UX or usability best practices). Because of this, reviewers do not use a specific set of heuristics. As a result, the expert review tends to be less formal not necessarily assign a specific heuristic to each potential problem.
In a heuristic evaluation, usability experts review your site’s interface and compare it against accepted usability principles (heuristics). The analysis results in a list of potential usability issues. The results are often quantified into scorecards.
Usability Testing evaluates a user interface’s effectiveness by measuring the key physical actions users actually perform.
This behavior-based method uncovers actionable insights by demonstrating how your end users would likely perform in real-world scenarios.
This saves the time and expense of lower productivity and website/app redesigns that can come from creating interfaces based on user opinions alone.
Contextual Inquiry is a semi-structured interview method used to obtain information about the context in which users seek to use certain website/app features. Users are first asked a standardized set of questions, then observed and questioned while they work in their real-world environments.
Card Sort is a research method used to help evaluate and design the information architecture of an app.
During a card sorting session, users organize, categorize, and label groups of words related to the information offered in an application.
This quantitative data is then used to inform information architecture designs to more accurately meet user expectations and improve usability and satisfaction.
Eye Tracking is a research method that captures, measures, and visually represents where users direct their visual attention on an interface.
This allows us to gain deep insight into what elements and areas of a design attract the most attention from users in order to fully leverage these hot zones for maximum business benefit.
Laboratory Testing is the process of observing and validating a website or application interface on end users in a controlled environment.
This method allows for more control over variables in exchange for the more nuanced understanding that can come from natural-environment observations.
Persuasion Engineering is a psychology-based research method involving in-depth interviews with end users to uncover their subconscious motivations and inhibitions to taking particular actions in a user interface. From this understanding, we can reengineer look and feel, information and interaction architectures, as well as content strategy to overcome these inhibitions.
Through UX Design and Wireframing, we create a skeletal structure of a potential application interface that focuses on ease of navigation through and to key functionality. This prioritization on navigation and functionality saves on costly design and development changes by testing usability before resources are spent on content and visual design.
UI/Visual Design is the process of visual communication and problem-solving through the use of typography, photography and illustration.
The goal is to create an interface that facilitates the performance of key actions while aligning with brand standards.
Prototyping is the process of simulating the final interface of your application through an interactive mockup that can have any degree of fidelity. By building prototypes, we can test whether the process of using your app is smooth, consistent, and easy - for our UX experts, your team, and your end users alike - to uncover issues in early development before they become costly problems.
A Design Spec Redline is a document that describes detailed standards of functionality for an interface. It is meant to guide developers in accurately transitioning design concepts and wireframes into functional code.