Make sure your organization is on the same page when it comes to understanding user experience (UX) with UX training and certification from our UX experts. We’re here to help you create a kinder UX.
UX training from the UX 4Sight experts gives your organization a leg up in creating a kinder user experience for your website, intranet, or application. A better experience equals happy customers and that’s why a more thoughtful UX is a must. UX Training and certification are important for any digital team in helping to ensure they create that kinder experience customers expect.
UX and UX Training for a Kinder Experience
UX is the overall experience a user has with your company, products, and services. That experience can be good or bad. You need it to be positive to earn customers, build trust and loyalty, and keep your customers coming back again and again. And in a digital world, customers do not only expect a positive UX, they demand it.
UX must be kind — meeting a customer’s needs and expectations without barriers. Kindness is simply guiding your customer so that everything feels effortless to them. They are reassured with every step that they are making the right choices.
How can you ensure a friendly UX? Through an understanding of UX best practices, strategies, and trends. And that happens with UX training and certification for your team.
Who Can Benefit from UX Training?
Anyone who cares about providing a kinder experience for customers, users, and even employees. You don’t need to be a designer or developer to benefit from UX training. In fact, there aren’t any requirements other than the desire to want to create a kinder UX. This could be for websites and applications or how you do business with your customers or even how you operate internally. When you understand UX strategy, you’re able to know how to contextually extend it to user behavior, and that has far-reaching implications.
That means training is not just for beginners. Even the most experienced among us will always be a student of human behavior. You may already have a team that has some UX training or experience who can still benefit from additional UX training. Whether it’s a refresher on Fitts Law and how quickly a user can move a pointer to a target, or getting up to date on the latest trends, training offers engaging hands-on learning with UX experts that’s sure to spark creativity.
And UX training is beneficial for roles across teams and even divisions. UX training can offer a thought-provoking insight into developing a better approach that can build brand loyalty, recruit new customers, and improve an organization’s bottom line, whether it’s:
- Product managers looking for a customer-centered approach to product development.
- Project managers seeking a better way to set forth customer requirements.
- Designers and developers looking to design a better website or app.
Do Intranet Sites Need UX Training?
You may be thinking, “We don’t deal with websites or applications. We just have an intranet site.” Think of that intranet for your employees as a website for customers. Just as customer satisfaction is imperative for a website, the same holds true with employee satisfaction for their intranet. This is often where they go to do daily tasks, find out benefits information, log customer service inquiries, you name it. And when it’s difficult to navigate, it could spill over into how they’re interacting with external customers — something we learned while working with Verizon to help reduce employee training times and average customer handle times.
When your UX team employs UX training knowledge and strategies, it builds an intranet that meets users’ expectations, helps users navigate without barriers, and provides easy service assistance when needed. This all happens efficiently when UX best practices are used at the start of a website, intranet, app development, or upgrade.
4 Reasons Every Digital Team Needs UX Training
UX training is important for digital teams because it can help prepare them for upcoming projects, learn to speak the same language so they’re on the same page, empower them to advocate for users, and help them spot critical errors before they happen
1. It will prepare your team for the projects ahead.
New projects, whether they be websites, applications, even product development, can be both exciting and daunting. When your team is armed with a solid foundation in UX, they have the knowledge they need for setting and reaching goals and meeting user expectations.
When it comes to revamping an intranet site or website, having a trained UX team leads to improved goal-setting and a user-centric approach. Through usability testing, UX research, and a solid understanding of UX best practices, teams have an enhanced understanding of the needs of the users — what the users expect, how they use the website, and why they use the website. Changes and improvements are based on research and in-depth knowledge rather than assumptions. It shifts the focus away from simply working to make a website aesthetically pleasing to also making it easy to use.
Leads to Profitability
When a site or application is easier to use, it reduces the need for customer service, service tickets, and even training. And, when your customers are more satisfied with their experience, they’re more likely to return. This all helps to improve your profitability.
Forrester Research reports that, on average, every dollar invested in UX brings $100 in return.
Leads to Faster and Better Development
Understanding the best practices for UX design and development lets your team properly plan ahead, which will lead to fewer revisions. And when your team understands the value of usability testing and research, they are able to design and develop a website or application that truly meets the users’ needs and do so much more efficiently.
2. It will get your team on the same page, speaking the same language.
With UX training, both non-UX and UX staff can learn to more effectively communicate together, as was discovered during a UX Best Practices Training course with Disney employees. It allows a team to speak the same language, view UX from a team perspective, and be on the same page in knowledge.
It also allows design and development decisions to be based on training and education rather than subjective opinion. Setting a baseline for UX knowledge ensures you give your team an equal opportunity for great ideas that can innovate your business.
3. It will empower them to advocate for the users.
Has a stakeholder ever asked you to throw a link to their program on the website, expecting it to solve their problem? It happens in probably every business. Often what stakeholders ask for are inconsistent with what the user actually needs. And sometimes it’s unintentionally counter to what the overall business is trying to achieve.
When your employees go through UX training and earn their certification, they become UX evangelists and learn how to make the business case for UX within the organization. This could be making a case against ideas being handed down from stakeholders, as well as helping them solve their problem in a more effective way. Your UX team should be empowered to argue for or against ideas and directives when advocating for a balance between users’ needs and stakeholders’ wants.
4. They’ll be able to spot critical mistakes before they happen.
Mistakes happen; we’re all human. But some mistakes can be costly and also preventable. Sometimes mistakes happen when we’re in a time crunch to get a website or application deployed.
We may choose the path of least resistance, opting for the least complicated coding, skipping testing, or overlooking critical usability testing steps. It may sound plausible to roll out an update with the goal of working out the kinks later. Just get it out the door. This can be costly in terms of dollars.
Robert Pressman, author of Software Engineering: A Practitioner’s Approach, noted “For every dollar spent to resolve a problem during product design, $10 would be spent on the same problem during development, and multiply to $100 or more if the problem had to be solved after the product’s release.”
And it can be even more costly when it comes to your customers who can easily turn to a competitor offering a much kinder UX.
Case in Point
Here’s an example (that may be familiar) of the importance of spotting errors ahead of time:
A company was updating its member portal and transitioning to a third-party vendor to manage the security. There were a lot of unknowns about the vendor, including the algorithm used to evaluate passwords and security answers.
Since the development team couldn’t validate all the potential errors, and they had a fast approaching deadline, they opted to display a generic error message to users who entered a password or security answer that didn’t meet the criteria.
The generic message would repeat all the known criteria in the hopes that the user would read it and recognize which criteria weren’t met.
Of course, when users got a message that wasn’t kind — in this case, giving specific guidance on how to fix the issue — they got upset. And they called customer service. A lot. This resulted in multiple departments getting involved.
The project team had to meet with the customer service and marketing departments to explain what was happening so they could, in turn, explain it to customers.
When the pressure is on to deliver, it can be hard to know which things to push to the next sprint or promotion. UX training can help your team anticipate and prioritize user needs so that every release is truly better than the last.
Arm Your Team with Sufficient Training
When you’re ready to expand your organization’s UX knowledge, our UX experts are eager to share their extensive understanding of UX best practices. Your team will learn from experienced UX professionals who have a proven track record in using UX research to deliver high-quality UX designs and experiences
Raring to get your app or website planning stage moving in a sure direction? Visit our UX Training Course & Certification page to learn how we can help train your team.
Over 20 years of content experience from print to web to social media, Heather enjoys the challenges of writing for different audiences, industries, and avenues and believes in the importance of concise, quality content for a better user experience.