7 Interview Questions to Ask Any UX Design Agency
You’ve spent a lot of time and money building your business. You’ve followed the rules, done everything that you needed to do, but you keep running up against the same impenetrable wall: user experience.
It’s absolutely everything, yet seems as difficult to capture as a magical unicorn. The bottom line is you need help, so you decide to turn to a UX design agency to help you get on track, but there’s so many. By the time you’ve dug through the listings of UX design agencies, you’ve probably discovered for yourself that no two are the same. Their core definitions of UX might be different, and their approaches are probably nowhere near to being on the same page.
How do you know which one’s right for you? Well, you start by asking them some questions. To give you an idea of where to start, here are 7 questions to ask a UX design agency before hiring them to make sure that they’re the best fit for your business.
It’s important to start your conversation off by asking the agency about their philosophical approach for two reasons. First, the person you’re speaking too, no matter what role they play in the agency, should have a solid understanding of their company’s mission and approach. If their answer is wishy washy or doesn’t sound like they believe 100% in what they’re promoting, you should probably expect some problems down the road.
Secondly, and more importantly, you want to make sure that their philosophical approach aligns with yours. Do they believe in the strength of an intuitive, seamless user experience? Can you envision putting your business in their hands? If it doesn’t feel right, step back and think before you commit.
There’s plenty of UX design agencies out there who will do the job for you. You have a problem that needs solved and they have the technical skills to help. But, there’s something that some agencies are missing and that’s a big picture perspective.
You aren’t going to get anywhere near reaching your goals without solid UX. The user experience is absolutely vital to your business. But, it probably isn’t your only goal. Putting all your resources into one area of your business can create an imbalance in other areas. Every part of your business needs to be working together. Is the UX design agency that you’re considering going to keep this in mind?
Get a feel for if the design agency is capable of a big picture perspective of your business. UX is only one component of multiple layers. A great agency is going to understand that, but also work with you to develop a UX that helps you reach multiple goals for your business.
Sure, if you’re in the early “getting to know you” stage of your relationship, the design agency isn’t going to have enough information to place a final strategy in front of you. However, they should be able to look at your issues, your questions and the overall operations of your business and give you a pretty solid idea of where they would start, what the priorities should be and how they would plan on reaching the end goal.
Listen and look at what they’re saying. Do you see any innovative thinking and strong problem-solving skills in the mix, or are they giving you a generic, basic outline that you could have come up with on your own?
Your business is unique. Look for a UX design agency that understands and demonstrates their knowledge of this by providing some preliminary brainstorming and innovative thought.
Even the most adaptable and talented teams can be resistant to change and strangers coming into the mix. This is especially true if it’s their hard work that’s being analyzed and critiqued by the design agency.
Make sure that the agency you choose is going to respect your team, and that they can be flexible and adaptable in their approach as they learn more about your business, and the people that work with you.
Your UX design agency should be a partner, not a know-it-all tyrant.
This is a no brainer. Of course, you don’t want to put something as crucial as your UX into the hands of an agency that doesn’t have the experience and talent to care for it properly.
There are some great UX agencies out there, with impressive results. Just keep in mind that those results mean nothing if they can’t be translated to your business. Have them show you what they’ve done, but also ask them how their previous work is relevant to the current needs of your business.
The whole point of hiring a UX design agency is to have someone with exceptional talent and foresight in the UX industry come in with a fresh perspective on what can be improved.
You aren’t looking for a list of flat solutions you could have Googled for yourself and had a member of your team take care of.
Instead, you want new ideas, innovative thinking and quite frankly, to be wowed by their talent and intuition. Ask them to tell you just one thing about UX solutions that you probably don’t know. Bonus points if it relates directly to your business.
Finally, we end with this question because it tells you that the UX design agency understands your needs. The best agency will make sure that no stone goes unturned, and that no question goes unasked. Honestly, you shouldn’t even need to provoke them with this question because they should already be asking it.
Regardless, a solid design agency should immediately be able to come up with questions for you based on what they already know, and they should be eager to learn more to help you with powerful solutions.
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Abdul is our founder and CEO. He’s helped over 40 Fortune 500 companies make informed user-centered design decisions through evidence-based user research and UX best practices. As an Adjunct Professor, Abdul has taught in DePaul University’s graduate UX programs and for nine other universities.