Looking For A UX Consultant In Chicago? We've Got You Covered!

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UX Consultant In Chicago

Let's face it. We're living in a digital world and how well a company's website or application is designed impacts a customer's impression. But, in addition to an attractive human-centered design, a good website should be able to reach the business goals of the company — namely converting visitors into customers. 

That's why more and more companies are hiring UX design consultants to meet the demands of increased digitalization of services. If you're looking to start your application or company website from scratch or solve UX problems your site may have, then hiring a UX consultant for guidance, strategy, and development is the way to go. Here, we'll look at what UX consultants do and how hiring UX 4Sight can help make your digital presence not only visually appealing but increase conversions as well.  

Who Are UX Consultants and What Do They Do?

First and foremost, let's talk about what a UX consultant's job actually is. It's similar to what a UX designer does but covers a broader, more strategic approach.  The role of a UX designer is to make an app or website usable, enjoyable, and accessible. A UX consultant does this as well, however, they bring business strategy to their work to help solve business challenges. Although there are similarities, a UX consultant's job is geared toward the company's product management and business goals — bringing a top-down strategy to the table. UX consultants will:

  • Conduct user research activities to ensure an optimal resulting website
  • Analyze data and target user behavior on website traffic and create reports
  • Assess the company's digital product as a whole
  • Perform usability testing and create prototypes as the master plan
  • Work to lead other UX teams within the company
  • Do thorough research into existing systems, and suggest tools to help incorporate enhancements
  • Educate clients and stakeholders on the latest and best UX design practices and tools

Why is a UX Consultant Important for Your Business?

Whether your business is a startup, an established company, or a large organization, the goal is to improve product development and increase the customer base. And being able to maintain communication with old clients is a major plus as it develops loyalty and a good user-owner relationship. One of the biggest steps to achieve all of that is to have a robust website design that ticks all the visual and functional requirements while converting users. UX designers will help design delightful websites but might not always be focused on the technical aspects on the backend. On the other hand, UX consultants are familiar with information architecture and interactive design and can provide an overall strategy for your project.

In short, you get a great website design and a strong functioning business at the same time by working with a UX consultant. There are quite a few services in Chicago, Illinois that provide top-notch UX consultancy. So why should you choose UX 4Sight to meet your business needs? Let's take a look.

Why Should You Hire UX 4Sight for Your Business?        

Hopefully, we've convinced you that a UX consultant for your business is the way to go. Now, allow us to explain why you should choose UX 4Sight.

All the Necessary Services (and then some)

First of all, UX 4Sight is not your typical UX consultancy service. Most UX consultants simply listen to your business needs and then hand over a product. We do that, but so much more! Our services include:

  •  Intuitive applications - When designing and developing a website or app, it's essential to keep in mind the different expertise levels of users. Some may be apt at navigating websites, while some may not be so savvy. Regardless, users will be more likely to go to a website if the layout is simple and user-friendly, with the next click easily laid out. UX 4Sight keeps that in mind to deliver a product with a simple but visually attractive user interface.
  • Conversion websites - With e-commerce pretty much taking over the world, website conversion is vital. It's one thing for people to visit your site, but more important that they're converting to customers. UX 4Sight understands that need very well and is always ready to deliver.
  • UX training - Maybe you're looking for your team to gain a better understanding of UX. UX 4Sight also has that covered with UX and UI training and certification. We provide in-depth UX training to help you or your employees gain the knowledge and necessary skills in designing the best websites or apps.
  • Speaking requests - We are here to vouch for you and speak at your company's UX-related conference.

Deep Understanding of Target Users

As our work is based on user research, we thoroughly understand the aspects of what attracts clients most. While things such as a color palette and visually appealing site attract users, functionality and navigation are crucial. Understanding how target users are looking to use a site or app helps us build a better product. Considering how heavily smartphones are used, the UX 4Sight team also builds the best design for mobile apps. Not only do we understand where the position of a certain button or text should be, but we also design with conversation in mind.

Eliminate Excess Information

Let's face it, nobody likes to be bombarded with an overload of text or instructions to read. A good application should have an attractive visual design with the least amount of clicks and taps. The app or website design should be designed to help you easily navigate. UX teams at UX 4Sight have mastered the knowledge of user expectations through research and provide clients with the best user experiences.

Post Summary

In the age of technology, where designing digital products is the norm, the need for guidance and advice on executing the best website is at an all-time high. So, if you have a business in Chicago, or anywhere in the world, book your meeting with a UX consultant at UX 4Sight today!

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Abdul Suleiman
Abdul SuleimanChief Experience Officer
Abdul Suleiman

Abdul has helped over 40 Fortune 500 companies make informed user-centered design decisions through evidence-based user research and UX best practices. As an Adjunct Professor, Abdul has taught in DePaul University’s graduate UX programs and for nine other universities.

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