Looking To Hire A UX Consultant In Chicago? We've Got You Covered!

Let's face it. Hiring a UX consultant is crucial in our digital world. The design of a company's website or application impacts a customer's impression. But, in addition to an attractive human-centered design, a good website should be able to reach the business goals of the company — namely converting visitors into customers. 

That's why more and more companies are hiring UX design consultants to meet the demands of increased digitalization of services. If you're looking to start your application or company website from scratch or solve UX problems your site may have, then hiring a UX consultant for guidance, strategy, and development is the way to go.

Here, we'll look at what UX consultants do and how hiring UX 4Sight can help make your digital presence not only visually appealing but increase conversions as well.  

A UX Consultant is basically a UX Designer. However, the professional has a stronger focus on the business aspects of a User Experience design. The UX consultant can help you to improve your site and products. They can guide you to enhanced sales and revenue.

A freelance UX consultant performs a variety of important functionalities. Here are some of them:

Freelance UX consultants help you to figure out the real needs of your customers. They conduct user interviews and collect surveys to understand how people use your product. Also, they often sit down with company leaders to draw out key insights from existing quantitative data.

With audits, user experience consultants can uncover all kinds of problems. For instance, they can find deeper UX issues, like poor information architecture. They rely on past experience and vast interface design knowledge to identify ineffective design features. By following their UX consulting, you can make your app, SaaS products, and websites more effective at drawing customers.

After identifying deeper UX issues, a freelance UX consultant administers comprehensive care by designing, testing, and iterating a prototype.

The UX consultants can pursue varying degrees of detail in terms of the project. They use functional wireframes to get a clear picture of a digital product’s usability.

However, if a consultant finds serious design issues during the audit, you may have to completely rethink the way your digital product works.

Read: UX/UI Consultant In Modern Businesses

Whether your business is a startup, an established company, or a large organization, the goal is to improve product development and increase the customer base. And being able to maintain communication with old clients is a major plus as it develops loyalty and a good user-owner relationship.

One of the biggest steps to achieve all of that is to have a robust website design that ticks all the visual and functional requirements while converting users. UX designers will help design delightful websites but might not always be focused on the technical aspects on the backend.

On the other hand, UX consultants are familiar with information architecture and interactive design and can provide an overall strategy for your project.

In short, you get a great website design and a strong functioning business at the same time by working with a UX consultant. There are quite a few services in Chicago, Illinois that provide top-notch UX consultancy. So why should you choose UX 4Sight to meet your business needs? Let's take a look.

The focus of UX design consultants is different from UX designers. For instance, user experience consultants focus more on the business aspects. They emphasize on the bigger picture of the company's ecosystem. On the other hand, UX designers focus more on product design, rather than the ecosystem.

The User experience consultants are more strategic with their work. On the other hand, the UX Designer are more practical. User experience consultants often have to perform a lot of research. However, they are not specialized in this area as a UX researcher. Teaming up with UX Researchers can be really helpful for UX/UI consultants in the bigger projects.

A UX/UI consultant does a lot of things like a UX designer. For example, both of them are involved with UX Research, prototyping, and user journey mapping. However, UX designer performs these tasks to design engaging and delightful products.

On the other hand, UX design consultants perform these functionalities on a different zoom level. For instance, while performing UX research, they focus more on the bigger picture and the business challenges. With a variety of solutions, consultants help companies to make necessary changes to achieve the desired result in the long run.

Read: UX Design Chicago

Hopefully, we've convinced you that a UX consultant for your business is the way to go. Now, allow us to explain why you should choose UX 4Sight.

First of all, UX 4Sight is not your typical UX consultancy service. Most user experience consultants simply listen to your business needs and then hand over a product. We do that, but so much more! Our services include:

As our work is based on user research, we thoroughly understand the aspects of what attracts clients most. While things such as a color palette and visually appealing site attract users, functionality and navigation are crucial.

Understanding how target users are looking to use a site or app helps us build a better product. Considering how heavily smartphones are used, the UX 4Sight team also builds the best design for mobile apps. Not only do we understand where the position of a certain button or text should be, but we also design with conversation in mind.

Let's face it, nobody likes to be bombarded with an overload of text or instructions to read. A good application should have an attractive visual design with the least amount of clicks and taps. The app or website design should be designed to help you easily navigate.

UX teams at UX 4Sight have mastered the knowledge of user expectations through research and provide clients with the best user experiences.

We leverage agile methodology and a customer-centric approach to help you achieve organizational growth.

We provide UX consultancy services to help you discover the users’ real needs. Also, we can efficiently handle usability problems to improve your product’s performance.

Read: User Experience vs Usability & UI: Learning The Differences

Our user experience consultants help you discover unknown issues and untapped opportunities. We always focus on the bigger picture of your business.

We prioritize product design and development efforts to help you optimize time and resources.

Our UX/UI consultants advise on how you can measure and enhance the effectiveness of your product design. By following them, you can improve your business performance and increase ROI. 

Our UX consultants train your key stakeholders and product teams to use the right UX tools and methods. It can help you to improve the UX maturity in your organization.

You might want to become a UX/UI consultant. But what are the pathways?

Freelance UX designers may have an inside path. Because they are used to hunting down leads, selling to clients, and self-managing projects. They have an entrepreneurial lifestyle.

If you are already a UX freelancer, you will face several challenges in becoming a consultant. The biggest one will be repositioning the nature of your services. You will need to explain new services to previous clients in an effective way. Also, you have to learn the way of marketing them to new customers.

There are two paths to becoming a UX/UI consultant. Let's find them out.

Working at a UX consultancy can be incredibly rewarding. It will give you wide exposure to projects in multiple industries. So, you get hands-on experience. But more importantly, you get the opportunity to learn the ins and outs of the UX consulting process. Also, you might get the chance to perform miscellaneous activities, like quoting projects and pitching ideas to clients.

Are you employed as a full-time UX designer? You should consider staying employed while picking up side UX consultancy projects.

Once you work on three to five jobs, you will begin to have a better understanding of the process. Also, you will have a solid idea of the appropriate communication style and work pace to keep your project pipeline full.

Read: Is UX Design Necessary?

A UX/UI  consultant has the right experience to enhance your website and products. They ensure that your customers are receiving the best overall experience. They can lead your company to greater sales and revenue.

A UX/UI consultant can provide valuable insights and recommendations, helping your company make necessary changes to achieve desired results in the long run, aligning with business objectives.

Hiring a UX consultant typically includes discussing project requirements, exploring the consultant's experience and expertise, and initiating a consultation process to tailor solutions to your organization's needs.

Yes, UX design consultants often have experience working across various industries and can adapt their expertise to diverse business environments, bringing a valuable perspective to each project.

The cost of hiring a Chicago UX consultant varies based on factors such as project complexity, scope, and the consultant's expertise. An initial consultation helps determine specific needs and budget considerations.